SellGraft was founded in 2019 by Marcus Reyes after four years inside Amazon's own supply chain organization and two years building his first private-label brand from a spare bedroom. What started as a handful of one-on-one coaching calls for friends became a full curriculum after Marcus noticed the same gaps showing up again and again — sellers guessing at product research, running PPC campaigns with no structure, and hitting a growth ceiling they couldn't explain.
Today SellGraft has coached more than 4,200 students through six structured courses covering everything from a first product launch to a full business exit. Our mentor team has collectively built, scaled and sold Amazon brands worth tens of millions of dollars — and every course is built around frameworks pulled directly from that operating experience, not recycled theory.
What We Believe
We believe Amazon FBA is a real business model that deserves real business discipline: validated research before capital is committed, measurable weekly milestones instead of vague motivation, and mentorship from people who have actually built what they're teaching.
We also believe in being honest about outcomes. Building a profitable Amazon brand takes real capital, real effort and real time — we won't promise otherwise. What we will promise is a structured path and direct access to mentors who will tell you the truth about your product idea before you spend a dollar on inventory.
Where We're Headed
SellGraft continues to expand its course library as Amazon's platform evolves, with new modules on international marketplace expansion and AI-assisted listing optimization currently in development for our Growth and Elite members.