6 Weeks
Product Research Mastery
A deep, data-driven system for finding low-competition, high-margin products — the single highest-leverage skill in Amazon…
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Intermediate
PPC & Amazon Ads Accelerator
Turn break-even ad campaigns into a predictable profit engine with Dana Whitfield's campaign-structuring framework.
Taught by Dana WhitfieldAbout This Course
If your ACOS is out of control or your campaigns feel like a black box, this course fixes that. Dana breaks down the exact campaign architecture she has used to manage tens of millions in Amazon ad spend, simplified into a system any seller can run themselves.
You’ll build a full campaign structure — Sponsored Products, Sponsored Brands, and Sponsored Display — and learn the weekly optimization routine that keeps ACOS trending down as revenue trends up.
Curriculum
Module 1: Campaign Foundations 3 lessons
- Sponsored Products Campaign Structure 19 min
- Keyword Match Types Explained 12 min
- Budget Allocation Strategy 15 min
Module 2: Optimization 3 lessons
- The Weekly Bid Optimization Routine 24 min
- Negative Keyword Harvesting 16 min
- Dayparting and Placement Adjustments 14 min
Module 3: Scaling Ad Spend Profitably 3 lessons
- Sponsored Brands and Store Spotlight Ads 20 min
- Sponsored Display Retargeting 18 min
- Building a Full-Funnel Ad Strategy 22 min
Your Instructor
Dana Whitfield
Head of Paid Media
Dana ran paid media for a Seattle-based agency managing over $40M in annual Amazon ad spend before joining SellGraft full-time in 2021. She specializes in turning bloated, break-even PPC accounts into predictable profit engines. Her students consistently cut wasted ad…
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