5 PPC Mistakes That Are Quietly Draining Your Ad Budget

Bloated automatic campaigns left running for months. No negative keyword harvesting. Bidding the same amount on high and low performing search terms. Ignoring dayparting data. And treating Sponsored Brands as an afterthought instead of a top-of-funnel tool.

Each of these is individually small. Together, across a year, they’re often the difference between a break-even ad account and a genuinely profitable one.